The Licensing Factory New Europe Conference will be held from September 22-25, 2009 at former tobacco factory facilities in Rovinj. It will gather almost 500 experts who will share their knowledge in product licensing and branding.
The Licensing Factory New Europe Conference is an international conference on product licensing and branding in the countries of the so-called New Europe. The main purpose of the conference is an exchange of practical and clear knowledge between the developed West and the countries of New Europe, the markets of which show great potential but no structure. This is the first conference to gather experts and professionals from the world and regional film, television and media industry, who will, during the four days of the conference, share with conference participants their skills and required knowledge in the mentioned industry and reveal some insider information. The estimated number of participants is 500, including mainly directors, marketing managers, brand managers, distributors, advertisers, the media, producers, advertising and creative agencies. The lecturers come from the largest dream factory of the world, Walt Disney, the BBC, the leading world brand licensing company, The Beanstalk Group, and Puls Licence. From the largest licensing and merchandising industry group, the American LIMA, the conference will be attended by Vice-president Marty Brochsten, an excellent analyst and expert in industry development monitoring and trend forecasting, along with Gregory J. Battersby, the most influential expert in intellectual rights and their commercialization through licensing.
The Licensing Factory New Europe Conference will offer to all participants information concerning new trends, market movements, research, programs designed by some of the leading experts and insight into the regulations of the countries of New Europe. The conference program will include round tables, lectures, panel discussions, workshops, meetings with experts and preparation of research studies.
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