Interview, No. 4/2011 (V.): The main secret is detailed knowledge of the meetings industry

Tomaž Krušič

1.    This summer you organized a very resounding FAM trip across Slovenia in collaboration with the Slovenian Convention Bureau. Would you care to describe it shortly?

The Fam trip was organized as a pure incentive program, as an example of what agents can offer their clients. During ...
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Interview, No. 4/2011 (V.): Croatian tourism is still trying to build its identity on the global market

Interview with Mrs. Daniela Kos from www.croatiameetings.com

Daniela Kos graduated at Faculty of Business and Economics in Zagreb. She started her career as marketing specialist at Cisco Systems, where she gained her first experiences organizing business events, including Cisco Expo annual conference. She also worked as a cultural and marketing manager at the ...

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Interview, No. 4/2011 (V.): Mladjan Miskeljin

Enfant Terrible

Could you introduce yourself in two sentences – one describing you as a private and other as a public person?
I think that the hardest thing is to describe yourself, so I will be short – 10 years of working experience, always insistent, positive and analytical, providing you with all the informat ...
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Interview, No. 4/2011 (V.): China˝s walk into the future is not based on Western needs, but on their own

Interview with Daniel Tschudy

Daniel, how have you seen the industry change in Asia and, in your opinion, who have become the key players?
There are two issues: one is that several Asian countries have finally found a mature self confidence to position and sell their destination; no longer are Paris, London and America the key pa ...
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Interview, No. 4/2011 (V.): Danica Ćeranić, Director of the Montenegro Convention Bureau

Prevod: The key is striking the right balance between information and entertainment

How many Fam trips do you organize per year?

It depends on our annual budget. All the groups are organized in cooperation with partners of Montenegro Convention Bureau. Some of the DMC’s, with their representatives at certain target markets, are organizing a number of Fam trips per year and MCB is ...
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Interview, No. 3/2011 (V.): Uroš Zajec

Enfant terrible

Could you introduce yourself in two words? Or – if we look carefully at your pictures – who is the rabbit and who the magician?

Two words: rabbit, magician... Yet your second question is also in order! The magician is every one of us and the nature around us... we mostly bewitch ourselves! Since ...

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Interview, No. 3/2011 (V.): Europe is a particularly exciting area of development for us

Interview with Didier Martin, vice president operations, Eastern Europe, Israel, Russia and Turkey at Hilton Worldwide.

Do you have any plans to open new hotels in Europe, especially SE Europe? If so, could you please explain where?

 

Hilton Worldwide currently operates over 200 hotels across Europe, with more than 90 hotels in the development pipeline. Our growth in the region continues to gather significant mome ...

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Interview, No. 3/2011 (V.):

Industry of meetings

Is size important in the meetings industry?

Yes, size is very important. More than 60 % of our clients are corporations or associations that outsource their meetings to event services in our company.It’s very simple – big business goes to big companies. For example, we just won a contract for a m ...

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Interview, No. 2/2011 (V.): Boštjan Horjak, Liberty Incentives & Congresses Slovenia, director

We asked a few people about virtual and hybrid meetings

We’ve all heard of hybrid cars and other machines. What about hybrid meetings?
Nowadays many people think these things are impossible, just like many didn’t believe internet will ever replace printed media. Yet it is happening. Modern technology of communicating over huge distances enables the co ...
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Interview, No. 2/2011 (V.): We need to follow a long term clear strategy of marketing Slovenia as a meetings destination

What are the modern challenges of marketing in tourism?

1.    Why did you decide to republish the book Marketing in Tourism? Who is the new edition aimed at?
I decided to republish the book because I wanted to create a Slovenian book dealing with the area of marketing in tourism, which would encompass the entire area and would offer a theor ...
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